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The Evolution Of The Customer Journey

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SimpleRelevance - Machine Learning For Digital Marketers

How successful would the Don Drapers of the 60s be in advertising today? To put it lightly, their skillset would need to be drastically different if they were to reach a similar level of success. Yes, they’d need a tutorial covering internet basics, but along with that, their entire agenda would change. They’d no longer be convincing the general public

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