How To Target Your Digital Marketing Resolutions
SimpleRelevance - Machine Learning For Digital Marketers It’s about that time when you either join the masses in making introspective reflections of your past year to develop resolutions to reach your...
View ArticleWhy We’re Wired To Favor Personalized Messages
SimpleRelevance - Machine Learning For Digital Marketers Personalization has been proven to make us more likely to interact with the messages we receive. Although we, as consumers, experience...
View ArticleThe Best Team Structure To Reach Big Data Goals
SimpleRelevance - Machine Learning For Digital Marketers Data has recently become a buzz-worthy term in the technology scene, making it seem like new and uncharted territory, but data has quite a long...
View ArticleWays To Avoid Excessive Marketing Jargon
SimpleRelevance - Machine Learning For Digital Marketers There’s a reason why “gobbledygook” is listed a synonym of “jargon;” it ends up being gibberish to many people outside of your field. It’s easy...
View ArticleYour Data Guide: First & Third Party Data
SimpleRelevance - Machine Learning For Digital Marketers Big data. First party data. Demographic data. Third party data. Along with the variety of ways to collect and use customer data, there’s a...
View ArticleYour Data Guide II: Behavioral, Demographic, and Psychographic Data
SimpleRelevance - Machine Learning For Digital Marketers At risk of sounding like Donkey from Shrek, people are like onions. Their different layers make up their characteristics and propensity to...
View ArticleThe Importance Of The Moxie Awards
SimpleRelevance - Machine Learning For Digital Marketers SimpleRelevance is excited to announce our nomination in three different categories in the 2015 Moxie Awards. The Moxie Awards highlight...
View ArticleWhy Major Media Companies Would Be Wise To Copy Facebook
SimpleRelevance - Machine Learning For Digital Marketers A recent MediaPost article pegged lack of personalization as the reason major publishers miss out on revenue opportunities like digital ads....
View ArticleThe Power Of Omnichannel Marketing
SimpleRelevance - Machine Learning For Digital Marketers When you wake up in the morning, what’s your source for news? Is it the Wall Street Journal? Do you turn on the TV for news? Most likely you...
View ArticleThe Evolution Of The Customer Journey
SimpleRelevance - Machine Learning For Digital Marketers How successful would the Don Drapers of the 60s be in advertising today? To put it lightly, their skillset would need to be drastically...
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