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Why We’re Wired To Favor Personalized Messages

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SimpleRelevance - Machine Learning For Digital Marketers

Personalization has been proven to make us more likely to interact with the messages we receive. Although we, as consumers, experience customization so often that we don’t consciously recognize its psychological effects on us, it naturally entices us. Your Spotify account sees your frequently-played artists and suggest similar sounds for you to enjoy. Netflix recognizes

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